GOOGLE RELEASED AN EXPERIMENTAL NEW SHOPPING APP

CALLED SHOPLOOP

At first, it looks a lot like Instagram’s feed…

But when you hit the full screen icon, it turns into TikTok

And because it’s a

PROGRESSIVE WEB APP

you can add it to your home screen

…so it launches and runs like a native app

It’s nice to see something like this launch web-first and show off some of the modern web’s capability

Peter Gasston

@stopsatgreen