On the iPhone X’s notch and being distinctive

I’ve been think­ing about the ‘notch’ in the iPhone X. In case you’ve no idea what I’m talk­ing about, the X has an ‘all-screen’ design; the  home but­ton is gone, and the front of the device no longer has bezels above and below the screen except for a curv­ing indent at the top which holds image sen­sors nec­es­sary for the cam­era and the new facial authen­ti­ca­tion fea­ture.

It seems some­how like a design com­pro­mise; the sen­sors are of course nec­es­sary, but it feels like there could have been a full-width nar­row bezel at the top of the device rather than the slight­ly odd notch that requires spe­cial design con­sid­er­a­tion.

But my thought was: if they chose a full-width bezel, what would make the iPhone dis­tinc­tive? Put one on the table face-up next to, say, a new LG or Sam­sung Galaxy phone, how could you tell, at a glance, which was the iPhone?

Two rows of icons for smartphone functions, using an outline that looks similar to an iPhone
icons from the the noun project

The iPhone’s sin­gle but­ton design is so dis­tinc­tive that it’s become the de fac­to icon for smart­phones. With­out it, the phone looks like every oth­er mod­ern smart­phone (until you pick it up or unlock it). The notch gives the X a unique look that con­tin­ues to make it unmis­tak­ably an Apple prod­uct, even with the full-device screen. It makes it dis­tinc­tive enough to be icon­ic, and to pro­tect legally—given Apple’s liti­gious his­to­ry, not a small con­sid­er­a­tion.

Of course it requires more work from app design­ers and devel­op­ers to make their prod­ucts look good, but Apple is one of the few (per­haps only) com­pa­nies with enough clout, and a devot­ed fol­low­ing, to put in the extra work—you can’t imag­ine LG being able to con­vince Android app mak­ers to put in the extra shift in that way. So per­haps its still some­what of a design kludge, but it’s a kludge with pur­pose.

Also pub­lished on Medi­um.