On filters and feelings

An interesting article from Wired on a recent study into how people use filters on their digital photographs.

“Serious hobbyists” use filters only to correct a problem—say, correct the exposure. “More casual photographers” are more likely to manipulate their images with filters or adjustments that make them appear more “artificial,” according to the study.

I used to be a bit of a filter snob, but now I tend to think that, certainly on Instagram, using a filter is less about trying to capture a moment than it is about capturing the way that moment felt. It’s like, when you take a picture on a hot day but that hotness doesn’t come across in the photo, Sierra or Valencia are tools to help communicate that feeling to everyone else who views it.