Using Airtable to manage a trends-tracking email newsletter

For the last cou­ple of years part of my job has been to keep my col­leagues and employ­er up to date on tech­nol­o­gy trends; to make sure that every­one knows the moves in the tech­nol­o­gy land­scape, and to try to fol­low trends in the mar­ket to help the com­pa­ny posi­tion itself well to meet them. This post is about a new process I’m imple­ment­ing on a cou­ple of aspects of that part of my role.

I have two prob­lems that I want this process to solve. The first is that I want to be able to bet­ter track trends in tech­nol­o­gy, to under­stand new prod­uct releas­es and actions with bet­ter ref­er­ence to what’s hap­pened before. The sec­ond is that I send a week­ly email newslet­ter with curat­ed links to the most rel­e­vant and use­ful sto­ries about the tech­nol­o­gy land­scape, but my cur­rent method of assem­bling it’s cum­ber­some. I’m exper­i­ment­ing with a solu­tion to both of these prob­lems using Airtable.

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