Blaming technology for human problems

There’s some­thing I find real­ly objec­tion­able about this adver­tis­ing cam­paign that’s doing the rounds at the moment. “The more you con­nect, the less you con­nect”, made by Ogilvy Bei­jing, shows a giant phone screen phys­i­cal­ly com­ing between fam­i­ly mem­bers: Far from find­ing it “bru­tal­ly hon­est”, I find it dimwit­ted­ly dis­hon­est. It sug­gests a notion that before mobile phones we […]