There have been a lot (a lot) of articles written about life after the COVID19 pandemic, and there are no doubt a lot more to come (like this one). Some are fairly prosaic, others imagine radical changes to our way of life. They all reflect the existing biases of their authors. My own bias is towards this take by Mark Ritson:
When we emerge out of lockdown the consumers, the media and marketing itself will quickly snap back to former heuristical norms. That does not mean society and the consumer will not have evolved from the late 2019 period, but that the evolution that was taking place will continue, perhaps catalysed slightly by the events of this strange period. But it won’t be drastically different.
Mark Ritson
I think that a useful historical parallel is the ‘great fire’ of London in 1666. The fire destroyed somewhere in the region of 13,200 houses, as well as a great number of civic and mercantile buildings.