For the past few years I’ve got into the habit of starting the new year with an article consolidating my thoughts on where we’re at with consumer digital technology; looking at the landscape, and at what the biggest players are doing—my focus is mostly on Amazon, Apple, Facebook, and Google, but it’s not exclusively on them. I want to tease out a few trends to help orient myself in my role for the year ahead. I try not to make predictions, but perhaps play out some possibilities.
There are two big declines at the core of this year’s trends, which I think set the tone for where consumer tech might head in 2019. They are the smartphone decline, and the Facebook decline.