Tim Cook recently made a speech attacking Silicon Valley companies (e.g. Google and Facebook) for making money by selling their users’ privacy. The problem with what he said is that, first of all, it’s fundamentally incorrect. As Ben Thompson points out (subscription required):
It’s simply not true to say that Google or Facebook are selling off your data. Google and Facebook do know a lot about individuals, but advertisers don’t know anything — that’s why Google and Facebook can charge a premium! [They] are highly motivated to protect user data – their competitive advantage in advertising is that they have data on customers that no one else has.
The “you are the product” thing is pure sloganeering. It sounds convincing on first principles but doesn’t hold up to analysis. It’s essentially saying all two-sided platforms are immoral, which is daft.
People who argue free-to-customer data companies (FB/Goog/etc) are selling data & hurting consumers are the anti-vaxxers of our industry.
I’ve always maintained that this is about a value exchange – you can use my data, as long as I get control and transparency over who sees it, and a useful service in return. But beyond that, another problem with making premium services where you pay for privacy is that you make a two-tier system. Cennydd again:
The supposition that only a consumer-funded model is ethically sound is itself political and exclusionary (of the poor, children, etc).
And Kate Crawford:
Two-tier social media: the rich pay to opt out of Facebook ads, the poor get targeted endlessly. Privacy becomes a luxury good.
Aside: Of course this suits Apple, as if wealthier clients can afford to opt out of advertising, then advertising itself becomes less valuable – as do, in turn, Google and Facebook.
The fact that people are willing to enter into a data exchange which benefits them when they get good services in return highlights the second problem with Tim Cook’s attack: Apple are currently failing to provide good services. As Thomas Ricker says in his snappily-titled Tim Cook brings a knife to a cloud fight:
Fact is, Apple is behind on web services. Arguably, Google Maps is better than Apple Maps, Gmail is better than Apple Mail, Google Drive is better than iCloud, Google Docs is better than iWork, and Google Photos can “surprise and delight” better than Apple Photos.
And even staunch Apple defender Jon Gruber agreed:
Apple needs to provide best-of-breed services and privacy, not second-best-but-more-private services. Many people will and do choose convenience and reliability over privacy. Apple’s superior position on privacy needs to be the icing on the cake, not their primary selling point.
As this piece by Jay Yarow for Business Insider points out, in the age of machine learning, more data makes better services. Facebook and Google are ahead in services because they make products that understand their users better than Apple do.